"Revealing history and heritage with the flick of a light switch"
At the New Balance factory in Flimby, ultraviolet ink is used in the production for the shoes, as a guideline to help attach the soles. Black lights in the workspace illuminate the ink so the workers can align the soles with the rest of the shoes. Under white light these lines are invisible.
The process involves screen-printing ultraviolet designs onto fabric to make a piece of furniture that can change dramatically by a simple flick of a light switch.
The outcome uses ultraviolet ink to add heritage, history and illustrations to our classic wingback chair. Because these images only show up under black light, people can discover and experience for themselves the story of New Balance.